If you’re a business owner involved in eCommerce, you’ll know there are many things that contribute to the success of an online company. One important area which is often overlooked is packaging, but ensuring your shipments are optimally packaged can save you time and money, as well as improving customer satisfaction.
Among the myriad of packaging options available, the made-to-measure cardboard box stands out among the rest. While some believe that standard sizes are sufficient, savvy businesses understand the advantages of custom-fit packaging.
Here, we’ll explore the main benefit of custom cardboard boxes to explain why businesses should consider investing in them.
Cost Efficiency And Material Conservation
You might think made-to-measure custom cardboard boxes would cost more. After all, you’ll be selecting a specific size, so you’d expect to pay more for that convenience. But in the long run, buying your cardboard boxes made to measure can actually lead to some significant savings.
This is achieved in a number of ways. Not only will your shipments tend to weigh less, but your packaging will fit perfectly with your products, eliminating the need for excess cushioning materials. This should lower shipping costs as well as minimising your environmental footprint by conserving resources.
Enhanced Protection For Fragile Items
Keeping your shipments protected is imperative if you want to maintain customer satisfaction. Nothing annoys a customer more than receiving their package, only to discover their items are broken. In this situation, as well as having to apologise to an angry customer, you’ll have to replace the items which can eat into your profits.
Unlike oversized boxes which leave too much room for the contents of your package to move around, made-to-measure cardboard boxes provide an impeccable fit for your products, reducing the risk of damage during transit.
So if you're shipping delicate items, custom-fit packaging ensures your goods stay secure and arrive in pristine condition, reducing costly returns and improving your customers’ satisfaction.
Improved Brand Image
Your packaging is often the first physical interaction a customer has with your brand. So a bespoke cardboard box can leave a lasting impression on your customers as it communicates an immediate sense of professionalism.
Efficient Use Of Storage Space
In this day and age, space is a valuable commodity! If your warehouse is housing thousands of oversized boxes, chances are that’s a lot of space going to waste.
On the other hand, custom cardboard boxes are designed to stack efficiently. This not only saves valuable storage space but also streamlines the order fulfilment process by allowing your team to easily find the right-sized box without rummaging through stacks of different sizes.
Environmentally-Friendly Approach
In today’s increasingly eco-conscious world, sustainable practices are becoming a crucial part of running a business. By cutting down material waste, custom-made cardboard boxes contribute to a greener planet.
As well as using less cardboard, appropriately-sized packaging boxes mean there’s less need for filler materials, which are often non-recyclable.
Moreover, demonstrating a commitment to environmental responsibility can also be a valuable selling point for your brand as customers now prefer to shop with a company showing environmental responsibility.
Improved Shipping Efficiency
Most shipping carriers charge their customers based on package dimensions and weight. By opting for cardboard boxes made to measure, you can minimise the dimensions without compromising on protection.
This should also slash some weight off your packages, reducing your shipping costs and freeing up some funds to reinvest elsewhere in your business.
Tailoring For Specific Industries
The size of your boxes will heavily depend on the nature of your business and the products you’re shipping out to your customers. If you're in the food business then your packaging needs may differ from those in the electronics or fashion sectors.
Bespoke packaging allows you to design boxes that cater to the unique requirements of your products. Choose from a number of customisable options including single or double wall, coloured interior and more, to customise your boxes to suit your exact needs.
So those are the main benefits of using boxes that are made to measure for your business. As we can see, there are numerous benefits to be had by using custom boxes.
As well as helping you save time, money and space in your warehouse, using the right-sized boxes helps you cut down on waste and shows your customers you’re doing your best to save the planet, which is becoming increasingly important.
