Christmas is now just a matter of weeks away, so for many businesses the busiest time of the year is almost upon us. If you’re gearing up for a hectic festive period and you're currently looking for ways to maximise sales and improve your customer experience, festive postal; boxes featuring your branding may be just what you're looking for.

In this blog post we’ll look at the main benefits of branded postal boxes and find out why they’re simply a must for your eCommerce business this Christmas. 

Showcase Brand Identity

For a second, put yourself in your customers’ shoes and imagine receiving a beautifully adorned box with your favourite brand's logo and colours. Immediately this would make a statement and set the tone for a memorable customer experience, reflecting well on the brand you’ve chosen to shop with.

Branded boxes allow your business to showcase its unique identity, creating a memorable unboxing experience for customers. For many businesses, the festive season is all about increasing sales and by creating long-lasting impressions for your customers. What better way to do that than with a box that showcases the essence of your brand? 

Festive Promotions

For many of your customers, Christmas isn’t just family time and mince pies, it’s also about bagging those festive deals. So to keep them coming back, branded boxes provide an excellent canvas to show off your festive promotions of upcoming deals.

From exclusive discounts to sales to limited-time offers, your boxes become a miniature advertising board, enticing customers with the promise of those hard-to-resist savings.

Tis the season of giving, so give them an offer they can’t refuse with some irresistible promos advertised on your branded festive boxes!

Doubles As A Gift Box

At Christmas, many of the products you’re selling to your customers may be gifts they’re purchasing for loved ones. So by sending the products in a branded box, they can gift this to the lucky recipient, complete with uber-appropriate festive branding.

Additionally, as well as saving them time and money on wrapping paper or additional gift bags or boxes, this also results in less waste. And with millions of tonnes of waste created every year, lord knows the planet could use a little respite! 

Add Excitement To Unboxing

This is something we often underestimate, but the unboxing of a product is a pivotal moment in the customer journey. This is precisely why luxury apparel always arrives in the most opulent boxes with fancy ribbons and expensive-looking paper.   

As an eCommerce company, you too can take advantage of this opportunity, creating an enjoyable moment for your customers that extends beyond the products inside when they come to unbox their items.

Encourages Social Media Snaps

We’re well and truly living in the age of social media, but while many believe these platforms are detrimental to society, for marketing purposes they’ve become an invaluable tool. Whether it’s influencers, targeted ads or interactive campaigns showing off your products and services, social media offers a wealth of marketing options. 

Another more subtle way to promote your business on social media platforms is by encouraging customers to take snaps and share them with their followers. Branded Christmas boxes do just that.

Oozing visual appeal, your festive boxes will be practically begging to be shared on Instagram, Twitter, and Facebook! When customers receive a package that not only contains a fantastic product but is also aesthetically pleasing, in this day and age many of them are immediately compelled to share their excitement with the world.

This can become a powerful tool for your business, as it gives you free promotion at a crucial time of year.

So those are the main advantages of using branded postal boxes this Christmas. As well as enhancing your brand’s identity, they also create an all round better customer experience, as well as doubling up as a gift box, which saves the customer time and money while helping to save the planet.

If you’re looking for some premium-quality festive postal boxes then you’re in the right place. So speak to us today and we’d be happy to discuss your needs and create the ideal packaging for your customers this Christmas.