As a business owner, chances are you’re continually looking for ways to optimise your processes and boost profits. But while cutting back on your outgoings and increasing profit margins are obviously key areas to focus on, there are other important areas that don’t get the attention they deserve.
One of those areas that’s often criminally overlooked is packaging and failure to utilise this surprisingly powerful tool could be costing you dearly.
Although its main purpose is to keep your goods protected (and your customers happy), by customising your packaging and adorning it with your branding and promotional messaging, you can use it as a powerful marketing tool.
Here we take a look at custom packaging solutions to explain how they can be used to enhance brand recognition, improve customer satisfaction and, ultimately, turbocharge sales.
Instant Brand Recognition
eCommerce is a booming industry with around 20% of transactions now carried out online. With so much competition, standing out is important, especially if you’re operating in a super-competitive market.
Free advertising is never easy to find. But with branded packaging you get just that as your packages will show off your logo or branding wherever they go.
Enhanced Customer Experience
Investing in high-quality packaging rather than cheap, inferior options will help ensure an enhanced shopping experience. And we all know that a happy customer is much more likely to shop with you again in the future!
Professional Look
Branded packaging exudes professionalism. It shows you care about every step of the transaction, from the minute it’s dispatched from your warehouse to the moment it arrives in your customer’s hands.
Going above and beyond with your attention to detail can make a big impression and increase the chances of them shopping with you again.
Social Media Impact
In a world that’s now completely dominated by social media, customers love to post pics of the stuff they’ve bought.
Custom packaging can help gain exposure when your customers post pictures of their goods which will earn you some social media marketing free of charge!
Endless Options
Branded packaging is highly customisable. You can choose different sizes, colours and designs which allows you to achieve a unique look with your packages.
Moreover, if there’s a special celebration or promotion taking place, you can tailor your packaging to reflect this, adding a layer of fun and excitement to your packages.
Sustainability
With businesses all over the world now taking a keen interest in sustainability to help reduce our impact on the planet, it’s never been more important to try and reduce your carbon footprint.
Sadly, some packaging options are far from eco-friendly and they can be environmentally destructive in a number of ways. But by opting for customisable solutions you can take full control over your packaging and ensure your packages have as little environmental impact as possible.
Custom Packaging Options
So now we’ve established the range of benefits that customisable packaging can bring, let’s look at the different options businesses can choose from.
Custom Printed Boxes
Distinguish yourself from the competition through personalised printed boxes. These boxes offer an excellent way to present your company's brand to your customers.
Our boxes come in various board grades and styles and every element of the packaging can be tailored to meet your specific requirements. Full-colour digital printing starts from just ten units, so if you’re sending our boxes to your customers then consider this option as it can really enhance your customer satisfaction.
Printed Tape
Expand your client base while enhancing the security of your packages! Our PVC, polypropylene and custom printed paper tapes, available in up to three colours and various widths and lengths, offer a cost-effective and impactful solution.
Interested in adding your branding to your packaging tape? Then simply share your artwork with us today to receive a comprehensive quotation.
Printed Mailing Bags
Make a bold statement with custom-printed mailing dispatch bags. These bags, offered in a range of colours and grades, can be customised to match your branding and specifications.
Your printed bags will undoubtedly catch the eye of your audience during your mailing promotions, so if you’re keen to take advantage of the benefits they bring then get in touch.
Bespoke Fittings/Inserts
Customisable packaging isn’t just about showing off your brand, it’s also about protecting your goods while they’re in transit. Bespoke fittings and inserts can help you do just that as they offer enhanced protection, keeping your goods safe and shielding you from the costs of replacements or refunds.
Using our expertise, we’ll assist you in creating the ideal packaging for both protecting and showcasing your product. Whether it's tailored designs in corrugated materials, foam, or other specialised options, we have you covered so don't hesitate to get in touch with us to explore your unique needs.
Printed Bags
Printed bags will elevate your brand to new heights and ensure your customers advertise your brand wherever they go!
Select from a diverse range of styles and materials to highlight your products. Together, we can create the ideal custom printed bags that resonate with your brand.
Bespoke Pizza Boxes
Own a pizza parlour or takeaway? Well, as the old adage goes, you eat with your eyes first – and often the first thing your customers will see when they buy one of your pizzas is the box! So make a great first impression with a custom-designed boxed.
Our industry know-how guarantees flawless packaging for safeguarding and showcasing your tasty items. So let's work together to fashion the perfect solution that aligns with your unique requirements.
So that’s how custom packaging can help give your business a boost. If you're looking for ways to get more brand recognition, increase customer satisfaction and, hopefully, get more sales, then custom packaging solutions have shown themselves to be effective in helping businesses achieve these goals.
