In the world of eCommerce, a happy customer means there’s more chance of them shopping with you again. On the flip side, if you’ve managed to anger your customer with your delivery or service, chances are you’re never seeing their money again!
If you run a business that’s sending orders out daily, it’s imperative that your packaging processes are as streamlined as possible. This will help you avoid angering customers which would not only see you lose business but also harm your reputation.
Here we’ll be offering some invaluable tips to help you do just that, making your shipping process and packaging as good as possible to maximise the chances of customers shopping with you again and leaving great feedback.
Reliable Courier Services
Perhaps the most important step to ensuring customer satisfaction with your packages is hiring a reliable courier.
Opting for good courier services ensures not just timely delivery but also a smoother transit experience which will help keep your customers happy.
Trustworthy couriers instil confidence in your customers, who know the whereabouts of their parcels and can track them along the route. On the other hand, a company that’s known for losing a high volume of parcels or delivering them late is sure to annoy your customers, which reflects badly on you.
Although some couriers may be much cheaper than others, this is because they’re often less reliable. So keep this in mind when you’re getting those quotes as the cheapest doesn’t always mean best value!
Quality Packaging Materials
Don't just think of packaging as something that’s used to get your goods from one place to another – it’s also designed to shield your goods from the bumps and scrapes your packages endure in transit.
By using quality packaging materials, you can ensure the parcel arrives intact. Sturdy cardboard boxes, cushioning materials like bubble wrap or packing peanuts and secure tape will also shore up your package’s defences and ensure your goods don't become damaged.
Prompt Posting
Something else that’s sure to annoy your customers is them waiting excessively long amounts of time to receive their goods. This may be unavoidable at certain times of the year like Christmas as couriers may take longer to get through their deliveries, but you can do your bit by sending out the packages promptly.
That’s why the timely dispatching of your packages is imperative. As well as meeting customer expectations, this also reduces transit time, which subsequently minimises the chances of delays.
So try to make the handover to the courier as swift as possible as this is one way to improve customer satisfaction.
Right-Sized Packages
Nothing infuriates customers quite like discovering their goods have become broken en route. This is guaranteed to earn you a furious email and perhaps a scathing review, which is never good for your online rep!
Luckily, with some care and attention, you can prevent this from happening. Start by ensuring that items are not only well-protected but fit nice and snug as this should help keep your goods from getting damaged.
Made-to-measure boxes will help you achieve this. These custom-made boxes are designed to hold your goods and stop them from rattling around while they’re being transported, minimising the risk of them being damaged and earning you a happy customer once they open their package.
Adding A Note Or Gift
If you want to add a nice touch, leaving a thank you note or a little gift to show you appreciate their custom is a nice way of rounding off the shopping experience nicely.
This can also strengthen the bond between the customer and your brand, improving the chances of them shopping with you again or leaving positive feedback.
