Easter is on the horizon, so for eCommerce businesses, this is likely to be a busy period. If you own a business that ships out orders to customers – especially those involved in the sale of sweet treats or cute gifts – Easter is a great time to customise your packaging.
Here, we’ll go over the benefits of bespoke packaging for Easter, detailing how you can boost your brand image and provide a better shopping experience for your customers.
Enhanced Customer Experience
As well as being religiously significant, Easter is a fun time full of joy, happiness and the occasional sweet treat or 12! So what better time to turn your packaging into something fun and attention-grabbing?
Investing in eye-catching packaging rather than boring, generic options will help ensure an enhanced shopping experience for your customers. And we all know that a happy customer is much more likely to give you their business again!
Professional Look
Themed packaging exudes professionalism as it shows you’re willing to go the extra yard to ensure customer satisfaction. It also proves you care about every step of the transaction, from the minute the order is dispatched from your warehouse to the moment it arrives in your customer’s hands.
Going above and beyond with your attention to detail can make a big impression and increase the likelihood of your customers coming back.
Social Media Impact
For better or worse, we live in a world that’s now completely dominated by social media. But whatever you think about this, as an eCommerce business owner you should always try to use it to your advantage.
One way to do this is with your packaging. Think about it: customers are much more likely to post images on their social media pages if they arrive in a cute little box. And with your company’s branding on display, this is free promotion you can’t afford to pass up on!
Gift Opportunities
Easter is a time for giving, with almost a billion pounds worth of gifts handed over at this time of the year. And in this age of convenience, many of your customers would no doubt love to purchase their gifts pre-boxed or wrapped in themed packaging, ready to hand to the lucky recipient!
So with plenty of customers looking for gift ideas for their loved ones, don't miss out on this opportunity.
Endless Options
When it comes to themed packaging, the options are practically endless. Sure, you’re following the Easter theme, but that doesn’t mean you’re limited to just boxes with bunnies or chicks on the side!
With different sizes, colours and designs available, you’re free to get creative. So turn your bland postal boxes into something fun and exciting this Easter!
Sustainability
With sustainability a hot topic right now, as a business you should be doing all you can to help reduce your impact on the planet. This is especially true when you consider the fact that customers are now increasingly keen to shop with environmentally responsible companies, so as well as the environmental benefits, it should help you attract more business!
Sadly, some packaging options are far from eco-friendly and they can be environmentally destructive in a number of ways. But by opting for customisable solutions like Easter packaging, you can take full control over your packaging and ensure your packages are as green as possible.
Options Available
So now we know the benefits of Easter-themed packaging, let’s take a look at the different options that can be customised to suit the occasion.
Custom Printed Boxes
Distinguish your brand from the competition with Easter-themed printed boxes that elevate your brand and put a fun and professional stamp on your packages.
These come in various board grades and styles with every element of our customisable boxes personalisable to create something truly unique. Our full-colour digital print boxes start from just ten units, so if you’re planning on sending plenty of orders out this Easter then this is one way you can enhance customer satisfaction.
Printed Mailing Bags
Make a bold statement this Easter with custom-printed mailing dispatch bags. These bags come in a range of colours and grades, meaning they can be customised for any seasonal occasion.
Your Easter-themed printed bags will undoubtedly catch the eye of your audience during your mailing promotions, so get in touch if you’re keen to take advantage of the benefits.
Bespoke Fittings/Inserts
Your packaging isn’t just about showing off your brand with attractive, quirky designs, it’s also about protecting your goods while they’re en route to your customers. Bespoke fittings and inserts will offer enhanced protection, keeping your goods safe and shielding you from the costs of replacements or refunds.
Although Easter-themed fittings and inserts might be a little overboard, you can still get these customised to perfectly match your parcels.
Printed Bags
Printed bags emblazoned with fun Easter branding and your company’s name or logo will elevate your brand to new heights and ensure your customers advertise your brand wherever they go!
You can choose from a diverse range of styles and materials for your printed bags. So speak to us and together we can create the ideal custom-printed bags that promote your brand this Easter.
Printed Tape
Okay, so tape probably wasn’t the first item that jumped to mind when we said themed packaging materials. But some Easter-related tape can add a nice touch nevertheless!
Our PVC, polypropylene and custom-printed paper tapes are available in up to three colours. You can also purchase them in various widths and lengths, while branding or other themes are possible.
Simply share your artwork with us and we’ll get back to you with a quote.
So that’s how customisable packaging can help your brand this Easter, as well as the options available. If you’re interested in anything mentioned above, speak to us today!