As the owner of an eCommerce business, chances are you’re forever on the lookout for ways you can improve your service. After all, with around a quarter of all purchases now taking place online, competition is fierce so you’ll want to do all you can to stand out from the crowd.

One subtle way to improve your service is by offering tracking on your packages. Here, we’ll be explaining how by going over the various ways tracking can benefit your business. 

Customer Satisfaction

Let’s face it, when it comes to eCommerce, customer satisfaction is everything. Leave a good impression on your customers, and there’s a good chance they’ll shop with you again. On the flip side, if your customers are left frustrated by their shopping experience, you can expect them to take their business elsewhere next time.

One way to annoy customers is by sending packages without tracking. When you provide tracking information, your customers can trace their packages every step of the way. This can be reassuring as they can follow their delivery along its route.

They’ll also be notified if there are any delays which can put their minds at ease. So if you want your customers to have an enjoyable experience then tracking will go a long way to providing it. 

Boost Your Reputation

The power of the internet means that anyone who’s unhappy with your service can leave a bad review in a matter of seconds, and if you rack up plenty of these then this could well torpedo the reputation you’ve worked so hard to cultivate.

Additionally, disgruntled customers could also take to social media to leave negative comments, which is never ideal. This makes it all the more important to deliver a stellar service, to help protect your online rep.

As pointed out above, tracking helps you do this by keeping your customers aware of the whereabouts of their package every step of the way in the loop. So while tracked delivery may come with a slight premium, the satisfied customers and boost to your online standing. 

Increase Sales

Boosting your reputation by offering tracking on your packages should have a positive impact on sales and conversions by alleviating concerns about order delivery and shipping times. 

At the checkout stage, customers are more likely to complete their purchases when they have visibility into the shipping process and confidence that their orders will arrive on time.

Free Up Customer Service

Anyone who owns an eCommerce business will know that package delays usually account for at least half of customer service enquiries. For those not yet offering tracking on their packages, this is likely to be even higher.

If your customer service team is constantly inundated with emails and phone calls, this can take up valuable resources, which ultimately harms productivity. Moreover, if your staff are worked off their feet with non-stop enquiries about the whereabouts of customers’ packages, this may even affect morale.

So for a happier, more productive customer service team, opt for tracking on your deliveries as you’ll find that with many of the usual enquiries stop.

Proof Of Delivery

Although the overwhelming majority of your customers will be honest, the odd few may try to say their package was lost – even if they actually received it. The problem with sending packages with no tracking is there’s no way to prove they’re lying.

Package tracking provides evidence of shipment and delivery, which reduces the likelihood of disputes and chargebacks from customers who falsely claim non-receipt of their orders. 

This helps eCommerce businesses protect themselves from fraudulent claims and avoid giving unwarranted refunds or replacements.

Provides Data And Insight

Lastly, by opting for tracked packages, you can keep tabs on your shipments and monitor the performance of your courier. 

This data can prove invaluable, providing an insight into the shipping and delivery process and allowing you to identify inefficiencies and optimise your operations. 

By analysing tracking data, you can finetune and streamline your shipping processes, and perhaps even negotiate better rates with carriers to reduce the cost of your shipments.

Packaging

Along with offering tracked postage, another way to make your customers happy is by efficiently packaging their goods.

That’s why it’s crucial to use high-quality postal packaging to ensure customer satisfaction and minimise costs associated with damaged goods, refunds and returns, which can prove to be a real drain on your funds. 

By investing in strong, sturdy and protective packaging materials, you can safeguard your products during transit, reducing the risk of damage or breakage. This not only preserves the goods but also enhances the overall customer experience, boosting your online reputation further.

By making efficient postage packaging a priority, you can mitigate the risk of complaints, build trust with your custom base and ultimately, all of which is conducive to long-term success.